As summer draws to a close, the lucrative Back to School season is just heating up. For laundromat owners this means it’s time to start thinking about how to cash in on the opportunity. Families across the United States spend hundreds (and often thousands) of dollars preparing students for the first day of class with spiffy new clothes, shoes, haircuts, school supplies, electronics and more.

Here are 3 quick ideas to market your laundromat during the Back to School rush:

1) Promote Wash & Fold — For many families, the transition from the lazy days of summer to the hectic mornings of getting kids out the door to the bus stop means parents are stressed to the max. Offer a limited time discount on drop-off laundry service to attract time-starved moms inside your store.

2) Advertise Discounted Vend Prices — For self-service customers, a savings of $1 or $2 off a multi-load washer during non-peak hours can go a long way toward building a loyal user base, especially when inflation and gas prices are running high. Promote your laundromat’s big load machines and the time savings that can be achieved by washing and drying at your store vs. at home or in crowded apartment laundry rooms.

3) Support the Local Community — Consider joining your local school district’s booster club. It’s a great way to promote your brand while letting the community know you're 100% invested in the future of education. Everything from football jerseys and band uniforms to locker room towels need to be washed and dried on a regular basis. Your store is a great resource to handle schools’ laundering needs.

Get the most out of Back to School promotions by partnering with LaundroMarketing.com! We can help you design and print custom posters, banners, sidewalk signs, bollard covers, window graphics and more. Contact us to get started today.