Email marketing offers several advantages over traditional direct marketing techniques. It’s fast. It’s affordable. And most importantly, it’s measurable. Whether you choose to create email campaigns on your own or outsource to a marketing agency like LaundroMarketing, e-blasts can help build brand awareness and forge long-term relationships with customers. Here are 5 quick tips for implementing successful email campaigns in your marketing mix:

1. Build Your List — In order to comply with privacy standards and regulations, it is important that customers and prospects “opt-in” to receive your messages. The easiest way to get users to opt-in is by posting a signup form on your website. You can also capture email addresses through WDF or PUD orders.

2. Develop Your Content — Whether you’re looking to send out a monthly newsletter or promote a seasonal special offer, content is king. A well written and designed email is essential to earning your customers’ trust. The subject line is often the most important component of your message. Make sure to include a specific call to action and links to your website / social media pages in the body and footer.

3. Include Personalization — Personalization is proven to increase open rates and may help your message get through certain spam filters. Begin the email by including the recipient’s full name (if known), and end with a personalized call to action. Take advantage of Inbox Snippet for better open rates.

4. Plan Frequency — We recommend that most e-blasts be sent no more than once per month. Sending more frequently may alienate some of your customers and cause them unsubscribe to future messages. Remember, everyone receives dozens — even hundreds — of messages per day in their inbox, so keep your e-blasts short, informative and timely.

5. Analyze the Results — The most powerful part of email marketing is the ability to track results in real time. Analyze the data to determine the open rate, bounce rate, which links were clicked, unsubscribes, etc. This valuable information can be used to improve future campaigns.

Crafting successful email campaigns takes more than just uploading your store logo on a pre-made template and hitting the send button. Our marketing experts help businesses of every size and type develop a sound strategy, author original content, design stunning custom layouts and manage it all through a cloud-based platform.

Contact us today to learn more about our email marketing services.